Good Pair Days – Online Wine Retailer

Client Overview

Good Pair Days is an online wine retailer offering customers bottles of wine through a monthly subscription model. It has operations in Australia and the UK. Founded in 2016, the company predominately attracts wine enthusiasts by allowing them to discover new wines paired with their tastes.

This personalised service uses AI-driven recommendations captured through surveys and ongoing customer reviews. They maintain high customer engagement with additional services such as food and wine pairings, interactive quizzes, and access to online wine guides.

Client Commentary

With a planned equity raise in the process, Good Pair Days was seeking a credit facility to enable the business to further expand its operations in Australia whilst accelerating growth plans in the UK.

By focussing on education and exploration, with interactive wine reviews and quizzes, badges and rewards, online wine guides, and inbuilt challenges such as taste test questions on every bottle of wine ordered, Good Pair Days has maintained high customer engagement.

The business has seen strong growth in recent years as it was able to build a high retention member base, resulting in a high growth, recurring revenue business.

Good Pair Days fits well with the investment criteria of the GCI Leap Capital Growth Fund. Their strong management team is based in Australia, they all have experience directly relevant for their roles in the business that they are building, and the business is operating at profitability in its core market in Australia.


GCI’s Leap Capital team was able to engage quickly and provide Good Pair Days with a $5m credit facility. This facility allowed Good Pair Days to accelerate their growth in the UK and ultimately complete a growth equity fundraising round of $11m, led by the Cool Japan Fund.

The GCI Leap Capital Growth Fund seeks to help founders of proven scale-up businesses continue to grow their revenue and enterprise value. As the IPO market continues to slow around the world, the recent success in securing its equity raise allows Good Pair Days to develop the business and provides a longer runway towards a listing.

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Value Added Credit

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